Jimmy is the Commercial Director at Cubex Industries Ltd, where he leads strategic growth initiatives for innovative concrete solutions. With a marketing degree and a decade of commercial leadership experience across multiple startup environments, Jimmy brings a fresh perspective to scaling sustainable infrastructure innovations. Since joining Cubex Industries in February 2025, Jimmy has focused on expanding awareness of the SeaHives project and identifying new deployment opportunities for this groundbreaking solution. Though new to the sustainable concrete sector, his background in commercializing innovative products has proven valuable in bridging the gap between technical solutions and market needs. Jimmy's involvement with Cubex Industries began in early 2024 through collaborations with CEO Charlie, where he recognized the transformative potential of the company's approach to concrete solutions for environmental challenges. At the Innovation Accelerator, Jimmy will present how SeaHives represents a significant advancement in addressing the dual challenges of flood defense and marine biodiversity enhancement.